The Department of Tourism of Jávea presented yesterday in Fitur 2014 the strategy of the municipality in social networks. The intervention was attended by Mayor of Jávea, José Chulvi, mayor of Tourism, Antonio Miragall and Mario Schumacher, Jávea Tourism Community Manager. As Miragall indicated, the Jávea website has to be constantly updated and "when tourists see it think, Jávea is my destiny"But in addition to the web, another very important tool is the social networks that must be developed so that the tourist, who has already chosen our destination through the web"Share your experiences immediately through a photo of a sunrise, a sunset, beautiful views, the beach ... through your social networks".
Mario Schumacher has been the great addition to the team of tourism technicians playing the role of Comunity Manager, an essential figure that has designed the strategy of the social networks of Jávea. Schumacher in his intervention has ensured that social media is transmitting the human so that, before developing a strategy he had to live everything, he had to live Jávea since "once you live it with heart and passion you transmit it much better and Jávea has many unforgettable experiences"Mario also said that 90% of tourists visit social networks before choosing a destination, so it is important to reflect emotions through videos or images. Finally, he stressed that "It is important that people share what you do because that means that people are in communication with us and that is why it is important to communicate".
The last intervention was made by the mayor of Jávea, José Chulvi who stressed that Jávea is 25 km of coastline with many alternatives other than the sun and the beach such as culture, traditions, parties or the historic center among many other attractions plus. Chulvi also wanted to highlight the importance that 54% of the population of the municipality is foreign and 87 coexist different nationalities so "It is an opportunity in the window of social networks because it can reach the whole world as in the month of January we are at 20 degrees, with sun and being able to have breakfast three meters from the sea".
