Xàbia becomes bluer with the brand redesign presented by the City Council at FITUR

El Javea Town Hall This Wednesday, it presented the strategy of the Department of Tourism for the coming years with a new branding concept, which will mean a complete renewal of the brand.

Presentation of the new tourist brand of Xàbia at FITUR

The work of this brand is part of the Marketing Plan that within the Strategic Plan is in its initial phases but in Fitur the first lines of work have been revealed by the company. The commitment is color, as the trigger for this image. brand, the sky, the blue that "brings us stability, confidence." A new concept that revolves around that blue, "blue of the sky, blue of the Mediterranean."

This new concept revolves around blue, the blue of the sky, the blue of the Mediterranean and the play on words when translating it into the different languages ​​Blue (English), Bleu (French), Blue (Italian), Blauw (Dutch) that gives "sound and internationality."

Cultural offer

During the presentation, the Councilor for Culture, Mavi Pérez, has highlighted that Culture and Heritage are one of the axes of the Strategic Tourism Plan that the City Council has approved and has highlighted a cultural program that "contributes to the deseasonalization of the tourist offer" with festivals such as Arenal Blues, the Xabia Folk or the Xàbia Jazz, as well as the festivals, and one of them celebrates its 75th anniversary this year, les Fogueres.

Mayor of Xàbia and councilors in Fitur

In the presentation the Councilor for Tourism, Jose Marcos Pons, explained that this new Xàbia brand at the level of tourist promotion is based on blue and has recognized that the previous brand image "had become a little outdated." The councilor has stressed that "Xàbia is a welcoming municipality" and has opted that this new branding will be in accordance with the identity values ​​and "cultural attributes of Xàbia."

For her part, the mayor, Rosa Cardona He closed the event and highlighted that the brand "the projects are aimed at capturing the feeling that we all have when walking our paths, our coastline, the Historic Center or the Duanes neighborhood." "Xàbia is much more," the mayor continued, "and that is why the commitment is to transmit the great heritage that we have, a heritage that we all take care of and that we want visitors and tourists to respect."