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Xàbia prepares a Strategic Tourism Plan with 46 new actions

27 December 2023 - 13: 19

El Javea Town Hall Its objective is to promote the municipality as a tourist destination that is committed to continuous economic growth and improving the quality of life of its residents, and for this reason it has promoted the development of the 2023-2026 Strategic Plan.

The document was approved unanimously in the plenary session last November and has been presented to the Tourism Council. This document includes a total of 46 short and medium-term measures with the aim of boosting the resources that the city has to work constantly on aspects aimed at seeking new typologies.
tourist attractions that allow tourists to be distributed during different stages of the year.

In this way, it is about reducing the major negative effects due to seasonality and in general its improvement and protection, making Xàbia a much more responsible and balanced tourist destination.

The Strategic Plan has been prepared by Auren Consultores, and is structured around different axes:

  • Tourism Governance and Tourism Intelligence
  • Digital Transition
  • Strengthening the Tourist Space and Quality in the Destination and Comxicotetiveness that are carried out through the aforementioned actions that represent a great challenge and a determined commitment to improving the tourist management of the destination.mSome actions that are aligned with the Sustainable Development Goals ( SDG) included in the Xàbia 2030 Agenda.

With this starting point, AUREN Consultores was in charge of developing the Strategic Tourism Plan, which to carry out this project, have considered key elements such as collaboration in the stages of analysis, diagnosis and prioritization of action proposals, counting with the participation and involvement of the residents of Xàbia, the tourism sector, public and private agents who indirectly participate in this activity, thus reflecting the reality of the tourism industry in Xàbia. These phases have always maintained a focus focused on
strategic execution and tourism sustainability.

Regarding the objective of the plan, it focuses on promoting the correct use of the tourist, natural and heritage resources of Xàbia, making known, at a national and international level, a more complete tourist experience of the city and in accordance with the new needs of the demand, under criteria of quality, sustainability and
innovation.

Regarding the strategic plan, the Councilor for Tourism, Jose Marcos Pons, stressed that it is “an open and living document” that will govern the municipality's tourism policy for the coming years. Furthermore, he recalled that having this plan approved will allow Xàbia to regain its status as a tourist municipality again, a recognition that he could not renew after changing the Community's Tourism Law.

While the mayor, Rosa Cardona, highlighted that the Strategic Plan is the result of several years of work and stressed that the government team wants to “improve the quality of our tourism and we have approved an important tool for this.” And he announced that the City Council is now starting to work hand in hand with businessmen to implement the different lines of action.

Comments
  1. Sad John says:

    @Juan el loco: Nobody, but nobody, circulates there at these speeds, nor in the other nearby streets that have already been screwed up for the 2 pedestrians a month that they have and they do not run any risk. Everything is done to screw up cars. What is certain is that you are a cyclist with a delusion of importance, they have taken away your license or you don't have a license because you are the bastard you teach, or you simply have problems with the reality around you or you have disproportionate anxiety and you are against normal people day after day. day. Look for something better and more rewarding to do with your sad life, really. Why do you think everyone should suffer for your crazy whims?

  2. Ana Maria says:

    And what specifically are these measures?

  3. Snorkel says:

    Strategic plan to finish destroying Xabia/Javea.

  4. Anonymous says:

    More nonsense to increase tourism that no resident of the municipality wants to increase… PPSOE

    • Juan says:

      And what happens to the section of Avenida del Pla, between the Mas y Mas roundabout and the Consum roundabout, a street in the urban network of Jávea without lights, without sidewalks and a straight line where cars travel at more than 100 km /h.
      I have been asking for speed bumps on that stretch for years, the previous mayor Chulvi NI CASO. I told Rosa Cardona when she was in the opposition, she answered me kindly and personally that she would solve it if she became mayor. Well, now she is mayor and she does not answer my communications and DOES NOTHING LIKE EVERYONE.
      They come to power and forget everything they promised.

  5. Snorkel says:

    Bla bla bla…..

    • Juan says:

      And what happens to the section of Avenida del Pla, between the Mas y Mas roundabout and the Consum roundabout, a street in the urban network of Jávea without lights, without sidewalks and a straight line where cars travel at more than 100 km /h.
      I have been asking for speed bumps on that stretch for years, the previous mayor Chulvi NI CASO. I told Rosa Cardona when she was in the opposition, she answered me kindly and personally that she would solve it if she became mayor. Well, now she is mayor and she does not answer my communications and DOES NOTHING LIKE EVERYONE.
      They come to power and forget everything they promised.


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