The Federació d'organitzacions de Xàbia (FORXA) made up of Xàbia Històrica, Xàbia Port, Xàbia Arenal and Xàbia municipal market has launched a campaign, through its social networks, that aims to enhance proximity commerce compared to the large e-commerce platforms. In the new audiovisual campaign, the merchants of Xàbia show that they do not give up thanks to the support of the people.
The video, made thanks to a grant from the Conselleria d'Economia Sostenible, Productive Sectors, Commerce and Labor, through the commercial promotion and revitalization projects promoted by Unió Gremial and which has the support of the Javea Town Hall, is divided into two parts.
A first in which the message is transmitted that because of the large electronic commerce platforms many local businesses are forced to close; and in the second part a hopeful message is launched, that with the support of the people the blinds are raised again and the stores move on.
There are merchants who want to live, without working, that is, only opening their premises a few hours a day, for example from 9,30 to 13,30 and closed in the afternoon, the people of the town cannot adapt to what they want. I personally no longer waste time going to see if it is open by chance and I buy it on the web.
They must adhere to their lifelong hours and not open only when they are doing well. Thanks