El Municipal Mercat de Xàbia It looks to the future, and it does so with the intention of creating a roadmap that ensures a viable future for this facility and as advice on decision-making and investment management. For this, the Town hall has commissioned a technical study that highlights the strengths and weaknesses of the market and specifies measures so that merchants can boost their businesses.
The idea of this study was born from the sellers themselves, as the councilor explains. Tere Bisquert. To elaborate it, the market itself will be evaluated (type of clientele, commercial offer, volume of sales and state of equipment and services), as well as the real demand in the area and comxicotetiveness through methods such as surveys to customers and non-customers. , the intervention of a mystery shopper (one of the analysts camouflages himself as a buyer to examine the attention in the posts), personal interviews with the salespeople and a group dynamics to compare the results of the customer surveys.
Once it is finalized, it is expected to be clear how the market should evolve to be viable: reorganization of the space, business to maintain or change, proposals for revitalization and improvement of the commercial image as well as adequate investments in equipment, new technologies, image , energy saving, waste disposal, loading and unloading, or access and accessibility.
The cost of this study amounts to 15.000 euros that will be requested from the Ministry but, for the time being, and to expedite procedures, the City Council has advanced through a modification of credits.
