Xàbia hosts this week the II Edition of the Grow Innovating Forum Creama, an initiative promoted and financed by the Generalitat Valenciana through IVACE and organized by CEEI Elche and Creama through their Technological ADL.
The title is “Quo Vadis? On the road with digital tourism ”and the main objective of this forum is to publicize trends for the management of digital tourism and how to adapt business models to the new reality. Last year, the coronavirus crisis, has paralyzed such an important sector for the economy of the Valencian Community as tourism, hence the importance of working on its recovery and on the implementation of initiatives that adapt to the new needs that arise in the environment. In this sense, digitization plays a crucial role both in the promotion of destinations and in the investigation of new scenarios and trends that are emerging in this area.
The forum, which consists of four online sessions, will start this Wednesday-May 19- with a session on the value of open data for the tourism sector and which will begin at 16:XNUMX p.m. with an institutional opening that will have the participation of Julia Company, general director of IVACE; Marta Bañuls y Tony Miragall, councilors of economic development and tourism respectively of the Javea Town Hall; Rosario Donderis, manager of Creama and José Javier García, president of CEEI Elche. Assistance is free upon registration on the page www.focuspyme.com.
In this first session, the xabiera, Antonia Ferrer, director of the Observatory of Transparency and open data of the Polytechnic University of Valencia, will be the one that will present what open data is and how it can help when establishing strategies within the sector tourism that meet current market needs. The reuse of the information that the public sector generates consists of making it available to citizens, organizations and companies for their treatment and reuse. With all this, it seeks to achieve greater interaction between visitors and the local population, in addition to obtaining a pattern of behavior from tourists.
Ferrer has a degree in geography and contemporary history from the University of Valencia and a doctorate in information and documentation techniques and methods from the Polytechnic University of Valencia. In 2018 he organized the congress in Xàbia together with the congress "his interest is focused on the investigation of open data and its implications in business, administration and science".
