El Javea Town Hall and a total of 113 hotel establishments in the municipality will participate in the third edition of the Green Flags Movement, an Ecovidrio initiative that rewards the efforts of the local hotel industry and activism in coastal towns for sustainability during the summer.
39 municipalities of the Valencian Community participate in this campaign, which together with their business community will try to raise awareness and increase the levels of selective collection of glass containers and mobilize the hotel sector to achieve the Green Flag.
The action, active until August 31, includes actions to respond to the notable increase in the generation of glass container waste in coastal areas caused by summer tourism. Not in vain, in summer a third of the glass containers put into circulation are consumed and 52% of them are generated directly in the hospitality sector, so their involvement is key to generating a real transition towards a
more circular and decarbonised model.
In order to make their work easier for all hoteliers, Ecovidrio will reinforce containerization and will provide free means for transporting waste. Two mini igloos will also be raffled among citizens to encourage recycling at the domestic level.
