Businesses transform their Balenciaga-themed windows to the delight of residents and visitors. You can now visit and vote through the website www.enxabia.com.
This initiative, promulgated by Forxa (federation that includes all the merchant associations of Xàbia) consists of the advertising action of a contest of shop windows between the participating businesses to promote the trade of Xàbia in social networks and multimedia channels and help the merchant to advertise and give it visibility, in addition to strengthening and consolidating local commerce.
The thirteen businesses participating in this promotional action have decorated their shop windows with a theme related to fashion and Balenciaga, and they must keep them that way until October 23 so that residents and visitors can vote for their favourite.
The action is added to the celebration of "The Balenciaga century" that is taking place in Xàbia for the 50th anniversary of the designer's death and seeks to bring extra beauty to the streets of the municipality and create extra traffic to shops and another tourist attraction.
