'AMMA' will commercialize products made with fresh fish

The producers' organization of the Marina Alta that encompasses the three most important fishermen's associations in the region: Dénia, Xàbia and Calp has launched a new project with products from the sea.

In 2002, with the union of the three brotherhoods the mercantile was created AMMA, with the purpose of being able to market all kinds of products. In its beginning, "It was basically the fresh fish from the brotherhoods, but when we reached the highest level we had to buy in other markets to supply the large stores", has commented to Xàbia.com, the president of AMMA, José Signes.

But the change and the jump to new products has arrived recently. According to Signes, "The fish here is dominated, so we decided to make a change to the company, and we think that not everything is made in the world of fish."

The president of AMMA has indicated that there are other variants, "For example, children have to eat fish without any problems and even the oldest, so we are working to transform the product of the sea into sausages." Currently they are trying to make sausage, sausage, sobrassada, hamburgers and fish broth, being the main ingredient, the fresh product of the sea, fish.

Signes has pointed out that the current trend is that people look more at the time of eating what they eat: foods without fat, that does not fatten, that does not raise cholesterol "and the fish has everything good, it is rich in Omega 3, the fats are beneficial for the body, and it is focused for all types of people who want to play sports or for the elderly who have to take care of themselves and for children who do not they want to eat traditional fish. "

Distribution

For the moment, the elaborations carried out are being sent as samples to all the distributors, wholesalers, hoteliers, supermarkets "and we are even sending the product to Germany".

José Signes stressed that the good acceptance he is having and added that in the Marina Alta region, "It will be marketed in the stores of the brotherhood and we are in negotiations with large areas". The president of AMMA hopes that the products can be available to the public next April. The product will be marketed under the name of BARKET, Artisans of the Sea and it will be elaborated in Pedreguer.