Xàbia has brought its natural and cultural beauty to the heart of Madrid with a striking audiovisual campaign. A promotional video about the town, in which its historical heritage and spectacular coastline can be seen, is being projected on digital panels located in key streets of the Spanish capital, known for their high influx of people.
The initiative, which seeks to position Xàbia as a tourist destination, combines images that highlight the Mediterranean Sea, the imposing silhouette of the Montgó and one of its most emblematic architectural symbols: the tosca, which adorns historic buildings such as the St. Bartholomew's Church or the municipal market.
The video manages to capture the attention of passers-by as soon as the deep blue of the sea in Xàbia appears, followed by an aerial view of the Montgó and details of the rough stone, a material that identifies the architecture of the town. These images convey a clear message: Xàbia is not only a place to enjoy beaches and coves, but also a destination rich in history and traditions.
The screenings are taking place at strategic points in Madrid, such as Gran Via and other busy arteries. In this way, Xàbia manages to position itself in front of thousands of people every day, inviting them to discover its charm.
"We want those who walk through Madrid to fall in love with Xàbia through these images," said the Councilor for Tourism, Jose Marcos Pons.
With this campaign, the Alicante town joins the list of destinations that are betting on new technologies and visual marketing to attract visitors.
