The Department of Economic Development together with the Federation of Business Associations of Xàbia, FORXA, have launched a new commercial campaign to encourage residents and visitors to buy in local stores. The initiative consists of the traditional 'Scratchcard and Win'.
As of this week, the 146 businesses (between businesses, catering establishments and service companies) associated with the Federation formed by businessmen from Xàbia Histórica, Xàbia Port, Arenal and Mercat de Xàbia, they will distribute among their clients, a scratch card with which they will be able to obtain different prizes.
Among the prizes are shopping carts and bags with the image of Sorolla on the occasion of the 125th anniversary of the painter's arrival in Xàbia, and hundreds of discounts. The Federation spokesman, Jaume Serra, has indicated that 15.000 scratches have been issued and 1.000 are awarded. The campaign, in which he has collaborated Amjasa, will be active until the scratch cards are exhausted.
For her part, the councilor responsible for the area, Marta Bañuls, has invited citizens to buy in local businesses and has stated that the Department of Economic Development is working on new initiatives to help local businesses, one of the sectors most affected during the pandemic. Bañuls has pointed out that the month of November has been chosen because it is a complicated month for commerce and also to serve as a stimulus to those who carry out their Christmas purchases.
The campaign has been launched on a date as symbolic as Local Commerce Day, a commemoration at the regional level to which Xàbia has adhered and which is premiered in this in recognition of local commerce, its economic and social dynamizing role, as well as to encourage them after a few very difficult months due to the pandemic.
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Poster of the Gran Rasca commercial campaign
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Promotional cards with scratch off
