Benitatxell promotes the cycling routes of the town under the name 'Benitatxell, Olimp Ciclista'

Benitatxell's Poble Nou climbs the cyclist 'Olympus' creating a specific brand, Benitatxell, Olimp Cyclist. A new campaign that promotes cycling routes and a summit already enshrined in this sport such as Puig de la Llorença, 423 meters high.

With the start of the Vuelta Ciclista a España 2019, which once again will be seen passing through the town of Poblera and the peloton will ascend the demanding 26% slope ramps that climb to the top.

The campaign, launched by the Department of Tourism, run by Victor Bisquert, includes accommodation, gastronomy, rural and cultural tourism and means a clear commitment to sustainability and healthy habits. The cycling itineraries are adapted to all levels and cover rural areas with little traffic and where you can cycle between vineyards and heritage elements as prominent as Els Pous de l'Abiar.

Benitatxell also affects the typical and healthy gastronomy and the cultural offer and the natural and landscape beauty of the municipality. The promotional stands of Benitatxell, Olimp Cyclist They have already begun to be installed in the different points.

The Councilor for Tourism has indicated that "The brand was born to promote cycling tourism that grows in our municipality every year, a healthy and sustainable tourism, throughout the year and that respects nature. But also, of course, it will be used as a material to promote our municipality during the Passage of the Tour, and will be integrated as an appendix to other tourism campaigns and events with the aim of discovering the tourism potential of El Poble Nou de Benitatxell ".

Tourist promotion

Together with the brand, the microweb has been created http://olimpciclista.com/, which includes accommodation, gastronomy, rural and cultural tourism and means a clear commitment to sustainability and healthy habits.

“The idea of ​​creating the brand came about after meeting with hoteliers and tourist accommodation entrepreneurs who told me that cyclists are potential customers throughout the year. The brand will allow hoteliers and restaurateurs to make themselves known in this sporty and healthy tourism sector ” said Bisquert.